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Macdonald Hotels
With family friendly hotels spread across the countryside and cities of the UK and nine award-winning holiday resorts spread across the UK and Spain, Macdonald Hotels offer young guests a check in pack to keep young minds entertained and engaged during their stay.
What we did...
By understanding their business we carefully designed and implemented a sub-brand featuring two bespoke characters. This engaged and encouraged young guests to partake in activities whilst in the resort or hotel and to build brand loyalty and awareness at home.
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